REACHING NET ZERO IS NOT A CHOICE BUT RATHER A NECESSITY. LAUNCHED IN 2019, Hellenica’s Going Green strategy incorporates a long-term commitment on reducING our environmental impact through modern sustainable pRACTICES and procedures. We have already initiated the development of green, safe and efficient products, envisioning a future where beauty is celebrated, and WHERE humans and nature coexist in a more productive and harmonious way.